From client work to products

At Softscotch, most of our week goes to client marketing: SEO, AI search visibility, Google and Meta ads, email and automation. When the same problem shows up for client after client, we turn the fix into a product. Here is what that has produced so far.

Being seen: PostInstantly

Founders know they should post on LinkedIn and X, but the blank page gets in the way. PostInstantly starts from an ideas board, asks three short questions, and writes a first draft in your own voice. You polish it, then schedule it for LinkedIn, X, Threads or Instagram.

Being trusted: BrandsForCreators

Small brands want real content from real people. On BrandsForCreators, a brand lists a product, US creators who like it apply, and the brand chooses who receives it in exchange for content. Each application shows a trust score from 0 to 100.

Being found: DarnItSEO

Most audits list hundreds of issues with no order. DarnItSEO runs 75+ checks and turns the results into a ranked action plan in plain English. It also tracks whether ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews mention your site.

Three more tools

Marketing Newsfeed filters 30+ sources down to the marketing updates that need your attention, each with a priority level. VerifiedWidget puts your real Google reviews on your website from a single Google Maps link. amlookingfor collects directories, listing sites and launch platforms for founders and makers in the US.

Who is behind it

Softscotch was founded by Sanju Joseph. You can read more on his personal page or connect on LinkedIn.